Feed on
Posts
Comments

Archive for the ‘Advertising’ Category

Citysearch.com is defrauding its advertising customers of millions of dollars by not only turning a blind eye to click fraud, but in fact encouraging it as well, according to a lawsuit filed in Los Angeles Superior Court by Kabateck Brown Kellner, LLP.
“Most click fraud cases involve companies that simply turn a blind eye to it,” [...]

Read Full Post »

Brightcove Inc., the leading global Internet TV platform, announced the formation of a majority-owned Japanese subsidiary, Brightcove KK. The new subsidiary is backed by $4.9 million in new investment from Brightcove Inc. and four market-leading Japanese strategic partners: Dentsu, Inc., J-Stream, Inc., transcosmos, Inc. (transcosmos), and Cyber Communications, Inc. (CCI). Three of the investment partners, [...]

Read Full Post »

The French Trade Office in San Francisco has announced the beginning of the French Tech Tour (FTT). The week long mission will introduce 11 French technology startups to the movers and shakers of Silicon Valley. The 11 finalists were selected from over 24 applicants by 9 supporting companies including AT&T, Cisco, Ebay, Google, HP, Intel [...]

Read Full Post »

The Internet Content Syndication Council (ICSC) issued a white paper entitled “Content Creation and Distribution in an Expanding Internet Universe” last week at the headquarters of the AAAA (American Association of Advertising Agencies). It was presented during the joint meeting of the AAAA’s Digital Marketing Committee and Search Engine Marketing Committee.
The 12-page study details the [...]

Read Full Post »

Microsoft Corp. has issued the following statement:
In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.  Microsoft is considering and has raised with Yahoo! an alternative that would [...]

Read Full Post »

Bravo, Apple, Showtime, HBO, Absolut, and Levi’s, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released the other day.
Conducted by Clark, Martire & Bartolomeo on behalf of advertising agency [...]

Read Full Post »

Since Google launched Adwords in 2000, its advertising customers have sought the elusive keywords whose special properties can drive the most traffic to their Web sites. But according to Charles L. Mauro, founder and CEO of technology research company MauroNewMedia, without carefully crafted Web site architecture and design, even the savviest keywords won’t do the [...]

Read Full Post »

Yahoo! India, a leading global Internet company, today announced the launch of a new concept for Yahoo! India Search called Glue Pages Beta, available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single ‘visual’ search results page. Glue Pages Beta, which aggregates text, [...]

Read Full Post »

Tribune Company announced that Randy Michaels has been named chief operating officer, responsible for all aspects of the company’s publishing, broadcasting and interactive divisions. The appointment is effective immediately. “Randy is one of the most creative human beings I’ve ever known,” said Sam Zell, Tribune’s chairman and chief executive officer. “But he is exactly what [...]

Read Full Post »

Publishers of many major children’s Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends, says a study released today by Consumer Reports WebWatch and the Mediatech Foundation of Flemington, N.J.
For the study, parents in 10 families [...]

Read Full Post »

Older Posts »